All Of Canada Thanks You. As Do We.

In recognition of the selfless acts of service to our country and communities,  General Motors is proud to show our appreciation by offering our Canadian Heroes at $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicle. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible* Plus, this great new offer can be combined with other retail offers and partner programs!

Program Details

To participate, simply bring proof of eligibility* to a local Chevrolet, Buick, GMC or Cadillac dealerships. They'll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.
Frequently Asked Questions

Who is eligible for the Heroes Bonus?
Canadian Forces personnel who qualify for this program include:
  • Active members
  • Reserves
  • Veterans
  • Spouses* of any of the above including surviving spouses
First Responders personnel who qualify for this program include active:
  • Firefighters
  • Police
  • EMT / Paramedic 
  • 911 Dispatches
  • Spouses* of any of the above
Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing / retirement home, including:
  • Nurses
  • Doctor
  • Professional Healthcare Workers
Which vehicles are eligible?
See a Dueck Sales and Leasing Consultant for details on vehicle eligibility on new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.

How do I participate in the Heroes Bonus?
There is no restriction on the number of vehicles an eligible individual can purchase /  lease through the Heroes Bonus.

Can I share my Heroes Bonus?
Yes, you can share your bonus with your spouse.

Can I combine the Heroes Bonus with current retail incentives and other offers?
Yes, in most cases. Ask your local Dealership for details.

Can I order a vehicle through this program, rather than choosing one from my dealer's inventory?
Yes, absolutely!

Can I use a trade-in with the Heroes Bonus?
Yes. Your dealership will be able to provide more information on trade-ins.